Pretty Ink

Wake Up With Makeup

What Is Micropigmentation?

Permanent makeup (PMU) or micropigmentation is the revolutionary method of depositing hypoallergenic mineral pigments into the dermal layer of the skin. With an ultra-thin needle and pigment, the shape of the eyebrows, eyes or lips is enhanced.

This treatment is also known as permanent makeup or cosmetic tattooing. It is sometimes wrongly confused with traditional tattooing. However, the pigments used for permanent makeup are introduced less deeply into the skin layer and have a different composition from tattoo inks. Micropigmentation devices are also more refined than tattoo machines, and the techniques used to implement the ink into the skin are different.

Who Is Our Artist?

Annie Victoria Rivera

Hey everyone so my name is Annie Victoria. I’ve lived and grew up a little bit of everywhere (Massachusetts, Florida, and Spain) but ultimately ended up attending college and settling in Central Mass. I graduated with a B.A. in Sociology (2014) and an M.S. in Professional Communication (2015) from Clark University in Worcester, MA. All through out my college years I was quite creative and even took studio art classes, taking my time drawing and print making. During this time I also completed my prerequisite courses for a post baccalaureate degree in nursing, because deep down inside I knew that I wanted to help people. And so my plan was to go on and receive my nursing degree once completing my masters. Over the years however, after working a desk job, I began to fall in love with the idea of beauty. But me dealing with smudged messes of eyeliner and bronzer? No way! Then  I learned about micropigmentation, got some procedures done myself, and fell in love. I thought to myself... Permanent make up... Making people feel good about themselves again... Dealing with skin... Sign me up! And yes although I accomplished many things academically sitting behind a desk is for some but not for me. So I decided to go learn from the best at Nouveau Contour and found my passion. It was a win win situation. I could not only let my creativity shine but I could also help people regain their self confidence and love themselves even more.

Our Device And Materials

Natural, soft or intense: are all possible with micropigmentation, no matter the skin type. We promise to use the method and tools, wether it be device or hand held, that is best for your desires and skin type. Our device is made by Nouveau Contour ( also known as the Masters in Micropigmentation) and is solely fabricated in Europe. Our pigments are stocked by Nouveau Contour and Permablend. There are always new products coming out but we always try to be consistent with top of the line material such as those mentioned. 

Why Our Clients Trust Us?

  In the State of Massachusetts,  Micropigmentation artists are required to have a Body Art Practitioner license. 

Pretty Ink is a fully licensed body art establishment.

Annie Victoria is...

  • A Licensed Body Art Practitioner
  • Certified As A Micropigmentation Artist W/ Brow Fundamental By Nouveau Contour
  • Blood Borne Pathogen Certified
  • Adult CPR Certified
  • First Aid Certified
  • Permit for Body Art Establishment passed inspection by the Board of Health
  • Fully Insured
  • Completed All Courses Considered to Be Nursing Prerequisites 





“Beauty​ Is The Illumination Of Your Soul”

-John O’Donohue